• 8 Live Training Sessions, Via Zoom, Tailored For Your Specific Case.

  • 100+ Self-Paced Recorded Videos Delivered By Dr. Robert Cialdini.

  • Boost Your Authority By Becoming A Certified Ethical Influence Practitioner.

I proudly introduce you to one of my exceptional Cialdini Licensed Coaches & Trainers, Leopold Ajami.

With great enthusiasm, I provide this recommendation to highlight Mr. Ajami’s expertise in the science of persuasion and its ethical application. Leopold is a highly valued coach, trainer, founding member, and official partner of the Cialdini Institute.

Dr. Robert Cialdini
Dr. Robert Cialdini and Leopold Ajami

Master Ethical Persuasion: The Ultimate Skill. Starting March 2025.

If you’ve ever felt ignored, faced resistance, or missed critical opportunities because your ideas didn’t land, this is your moment. Ethical Persuasion is your path to gaining trust, inspiring action, and hearing “YES” more often—while staying true to your values.

Enroll now to access the self-paced training by Dr. Robert Cialdini, the world’s leading authority on ethical influence. This will fully prepare you for the live 8-week cohort with Leopold Ajami, Cialdini Licensed Trainer, starting March 2025.
ENROLL NOW TO GET STARTED

Are These Challenges Holding You Back?

If you’re like most ambitious professionals, you’ve faced these common roadblocks:

  • Your ideas are ignored, and you leave meetings frustrated.

  • Resistance from teams or clients slows your progress.

  • High-stakes opportunities slip away because decisions aren’t aligned.

  • You’re unsure how to influence without feeling manipulative.

  • You feel stuck. The world is evolving, and traditional leadership tactics aren’t cutting it anymore.

  • You believe you and your ideas deserve to win, but you lack the power to influence.

Become a Certified Ethical Influence Practitioner

In 3 simple steps

  • Master the 7 Principles of Ethical Persuasion

    Learn from the world’s leading expert, Dr. Robert Cialdini, through engaging, self-paced modules. Access scientific case studies and real-world applications that are unavailable elsewhere.

  • Solve Real Challenges With Expert Coaching

    Bring your challenges to interactive live sessions via Zoom and get personalized solutions—tailored to your industry and goals.

  • Experience Your Influence in Action

    Watch more people say “YES” to you as you earn trust, drive decisions, and transform your leadership—while earning your Ethical Persuasion Certification to showcase your mastery.

Influence is The One Skill You Can't Ignore!

The World Economic Forum, LinkedIn, and Forbes agree: Those Who Master Influence and Persuasion Will Be Future-Proof.

  • 100+ Self-Paced Video Lessons by Dr. Cialdini.

  • 8 Live Training Sessions with personalized coaching led by Cialdini Licensed Trainer, Leopold Ajami (via Zoom).

  • Exclusive Mastermind Influence Community for ongoing support.

  • 365 days full course access.

  • Insider knowledge on the Principles of Persuasion which are not available anywhere else

  • Official Certification signed by Dr. Cialdini and Leopold Ajami.

  • Master the Process of Ethical Influence for Life!

  • Win more pitches and deals by turning "Maybes" into "Yeses"

  • Boost your influence and leadership

  • Increase your self-worth and net-worth

I'm delighted To Be Your Guide So You Can Hear YES More Often!

Leopold Ajami train, consults and coaches leaders to build their influence through Ethical Persuasion, Public Speaking and Thought Leadership.

He's the founder of Novel Philosophy Academy, founding member, and official partner of the Cialdini Institute. He's also co-authored 'How to Hear Yes More Often': Harnessing the Power of Ethical Persuasion and Influence in Business.

Top executives, global companies, and governmental entities trust Leopold's work.

As an international speaker, he has touched lives and inspired thousands of audiences to design a voice of influence.

ENROLL NOW TO GET STARTED

Trusted by leaders and organizations around the world:

google
atolye
Dubai Design District
GE
Ted
expo2020
meta
American University of Sharjah
Moore motivation
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Everything You Need to Master Ethical Influence—All in One Place

Gain access to a world-class curriculum, expert personalized coaching, private community of influencers, and boost your authority with a certification signed by the legendary scientist Dr. Robert Cialdini.

Spots for the March cohort are filling fast. Don’t miss your opportunity to master the ultimate skill.
SECURE YOUR SPOT BEFORE IT FILLS UP!

Invest in Your Future Influence—Start Seeing Results in Just Weeks!

Select the plan that best fits your goals and budget, and begin mastering the art of ethical persuasion with real-world results guaranteed.

We exclusively provide solutions fully based on the work of Dr. Robert Cialdini, globally known as the Godfather of Influence.

Our training program is based on 3 pillars that will help you master the science of influence without being a scientist!

  • Science

    Not based on guesses, hunches, or our good ideas, but 90+ years of research from around the world.

  • Application

    Immediately transition theory into practice, driving results from the very first day.

  • Ethics

    This isn't manipulation, but ethical influence, ensuring both short-term and long-term success.

How Ethical Influence Transforms Your Results

  • Generate More Leads

  • Close More Deals

  • Turn Critics Into Supporters

  • Improve Creative & Strategic Ideation

  • Excel With Better Strategic Decisions

  • Refine Negotiation & Leadership Skills

  • Attract The Best Professionals

  • Increase Employee Effectiveness

  • Enhance Brand Image

What learners like you say

5 star rating

Persuading people has never been more fun!

Paramie Jayakody

Leopold delivers a very persuasive case for persuasion, and that alone is enough for anyone to sit up and pay attention. I loved how his breakdowns of the th...

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Leopold delivers a very persuasive case for persuasion, and that alone is enough for anyone to sit up and pay attention. I loved how his breakdowns of the theories made the art of persuasion easy for anyone to understand, and I truly appreciate his care of ethics and how he demarcates ethical persuasion from manipulation. His hands on guidance and discussion of practical examples really helped drive the point home.

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5 star rating

Excellent program!

Rafael Mendonça

It was a great opportunity to attend the Ethical Persuasion Program with Leopold Ajami and learn more about the tools and mechanisms of persuasion. Thanks!

It was a great opportunity to attend the Ethical Persuasion Program with Leopold Ajami and learn more about the tools and mechanisms of persuasion. Thanks!

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5 star rating

The best training of the decade

Karim Pakodtogo

Ethical Persuasion is the best training one must have to be the best asset in their activities. After this training, one has all the strategies to be a winne...

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Ethical Persuasion is the best training one must have to be the best asset in their activities. After this training, one has all the strategies to be a winner in whatever he/ she does. It is the best personal and professional training of the decade. I wholeheartedly thank you Leopold

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5 star rating

The magic of the leader

MIZERO Kevin

The Ethical Persuasion program is a program that plays a guiding role for all other programs. Persuasion techniques are tools and techniques that lead us to ...

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The Ethical Persuasion program is a program that plays a guiding role for all other programs. Persuasion techniques are tools and techniques that lead us to achieve absolute victory in any situation that a leader of today's world may encounter. When recruiting people to your vision, present your vision, manage team and human resources efficiently, have financial partnerships, and keep them for a long time... You need this persuasion program.

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You Deserve Not Just to Be Heard, But Chosen!

  • Fed Up With Missed Opportunities?

    Learn how to captivate and persuade effectively in critical moments.

  • Struggling to Inspire Action?

    Unlock powerful scientific techniques to motivate and eliminate indecision.

  • Not Making Your Mark?

    Use ethical influence to command respect and earn unwavering trust.

Get Accredited, Boost Your Linkedin & Authority

After passing the exams, you become a member of the Elite of Influence. Your certificate, signed by Dr. Robert Cialdini and Leopold Ajami, will be an invaluable and long-standing confirmation of your expertise in the science and application of ethical persuasion.
ENROLL NOW TO GET STARTED

Invest in Your Future Influence—Start Seeing Results in Just Weeks!

Select the plan that best fits your goals and budget, and begin mastering the art of ethical persuasion with real-world results guaranteed.

Explore Leopold's Articles and Frameworks

You will find insights and tools you can immediately apply to amplify your communication.

Read more on Medium