Master Ethical Persuasion: The Ultimate Skill. Starting March 6.

If you’ve ever felt ignored, faced resistance, or missed critical opportunities because your ideas didn’t land, this is your moment. Ethical Persuasion is your path to gaining trust, inspiring action, and hearing “YES” more often—while staying true to your values.

Enroll now to access the self-paced training by Dr. Robert Cialdini, the world’s leading authority on ethical influence. This will fully prepare you for the live 8-week cohort with Leopold Ajami, Cialdini Licensed Trainer, starting March 6, 2025.
Enroll Now To Get Started

  • 8 Live Training Sessions, Via Zoom, Tailored For Your Specific Case.

  • 100+ Self-Paced Recorded Videos Delivered By Dr. Robert Cialdini.

  • Boost Your Authority By Becoming A Certified Ethical Influence Practitioner.

I proudly introduce you to one of my exceptional Cialdini Licensed Coaches & Trainers, Leopold Ajami.

With great enthusiasm, I provide this recommendation to highlight Mr. Ajami’s expertise in the science of persuasion and its ethical application. Leopold is a highly valued coach, trainer, founding member, and official partner of the Cialdini Institute.

Dr. Robert Cialdini
Dr. Robert Cialdini and Leopold Ajami

Are These Challenges Holding You Back?

If you’re like most ambitious professionals, you’ve faced these common roadblocks:

  • Your ideas are ignored, and you leave meetings frustrated.

  • Resistance from teams or clients slows your progress.

  • High-stakes opportunities slip away because decisions aren’t aligned.

  • You’re unsure how to influence without feeling manipulative.

  • You feel stuck. The world is evolving, and traditional leadership tactics aren’t cutting it anymore.

  • You believe you and your ideas deserve to win, but you lack the power to influence.

  • Win more pitches and deals by turning "Maybes" into "Yeses"

  • Boost your influence and leadership

  • Increase your self-worth and net-worth

Helping You Design Your Voice To Amplify Your Worth

Leopold Ajami train, consults and coaches leaders to build their influence through Ethical Persuasion, Public Speaking and Thought Leadership.

He founded Novel Philosophy Academy and co-authored 'How to Hear Yes More Often': Harnessing the Power of Ethical Persuasion and Influence in Business.

Top executives, global companies, and governmental entities trust Leopold's work.

As an international speaker, he has touched lives and inspired thousands of audiences to design a voice of influence.

Enroll Now To Get Started

Trusted by leaders and organizations around the world:

google
atolye
Dubai Design District
GE
Ted
expo2020
meta
American University of Sharjah
Moore motivation

Here's How It Works:

  • Master the 7 Principles of Ethical Persuasion

    Dive into a self-paced program packed with practical insights, scientific case studies, and real-world applications. Build a rock-solid foundation for ethical persuasion that you can start using right away.

  • Apply What You Learn to Real Challenges

    Bring your real-world challenges to our live, interactive coaching sessions. Through personalized feedback, role-playing, and expert coaching, you’ll learn how to turn obstacles into opportunities—tailored to your industry and goals.

  • Experience Real Results

    See your influence in action as more people say “YES” to your ideas. Gain trust, close high-stakes decisions, and inspire action—while earning your Ethical Persuasion Certification to showcase your mastery.

You Deserve Not Just to Be Heard, But Chosen!

  • Fed Up With Missed Opportunities?

    Learn how to captivate and persuade effectively in critical moments.

  • Struggling to Inspire Action?

    Unlock powerful scientific techniques to motivate and eliminate indecision.

  • Not Making Your Mark?

    Use ethical influence to command respect and earn unwavering trust.

Join the few elite professionals worldwide who have mastered the art and science of Ethical Persuasion and its practical applications.

You'll learn directly from the source and receive an exclusive, personalized guidance from a Certified Influence Coach and Consultant.

  • Self-paced online learning with Dr. Cialdini

  • 6 Coaching Sessions with Leopold Ajami on your particular influence challenge.

  • Be part of a Mastermind Influence Community and get a chance to meet Dr. Cialdini for Q&A

  • 365 days full course access.

  • Insider knowledge on the Principles of Persuasion which are not available anywhere else

  • Gain The Only Official Certificate Signed by Dr. Robert Cialdini & Leopold Ajami.

  • Master the Process of Ethical Influence for Life!

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Get accredited as an Ethical Influence Practitioner.

  • Amplify Your Approval Rates

    Get more 'Yes' on your ideas, proposals, recommendations, and requests. This transformative skill will elevate your professional success and enhance the effectiveness of your interactions.

  • Boosts Your Influence & Authority

    Elevate your presence in any room as you harness the principles of influence and authority, positioning yourself as a respected figure whose insights command attention and respect. This newfound stature will open doors, foster trust, and establish you as a pivotal player in your field.

  • Raise Your Confidence & Happiness

    As your persuasive skills flourish and your achievements multiply, witness a profound uplift in your self-confidence and overall happiness. The empowerment that comes from mastering these skills will permeate every aspect of your life, leading to a more fulfilled, assertive, and joyous existence.

How Ethical Influence Transforms Your Results

  • Generate More Leads

  • Close More Deals

  • Turn Critics Into Supporters

  • Improve Creative & Strategic Ideation

  • Excel With Better Strategic Decisions

  • Refine Negotiation & Leadership Skills

  • Attract The Best Professionals

  • Increase Employee Effectiveness

  • Enhance Brand Image

A Program Uniquely Designed For Future-Driven Thinkers

Our proprietary "Ph.C Coaching System" is an integration of Philosophy + Creativity + Communication. Ethical Influence and Persuasion helps you ground your philosophy and design decisions that trades value for value. The Program's key pillars are:

  • Science

    Not based on guesses, hunches, or our good ideas, but 90+ years of research from around the world.

  • Application

    Immediately transition theory into practice, driving results from the very first day.

  • Ethics

    This isn't manipulation, but ethical influence, ensuring both short-term and long-term success.

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The Ethical Persuasion Program Outline.

Discover what you've been missing:

  • 1- Intro, Processes & Ethics

    Research from LinkedIn shows that persuasion is one of the top 5 in-demand power skills in today’s professional workplace. You will discover the seven Principles of Persuasion which will help you achieve better results. But you’ll be even more successful if you apply them according to the science-based processes that you’ll find in this second module. Perhaps even more importantly, you’ll learn how to apply them in an ethical way.

  • 3- Contrast

    Before taking a deep dive into the Principles of Persuasion, we’ll address the contrast phenomenon. In this module, you’ll learn all about the power of contrast and the best ways to use it as an amplifier for each of the seven Principles of Persuasion. Consider it a small gift to you as a future member of the elite of influence…

  • 4- Reciprocity

    In the fourth module, you’ll gain a thorough understanding of the science behind the principle of reciprocity and its practical applications. You’ll encounter the "hidden gems" of the world of influence: the activators and amplifiers that engage and boost the Principles of Persuasion. You’ll learn how to master them not only for reciprocity in this module but also for the other principles in the following modules, giving you a unique competitive advantage over those who haven’t enrolled in this program.

  • 5- Linking

    You’ll like this fifth module on liking! You’ll learn how to use the commonly recognized principle of liking in novel and nuanced ways for negotiation and other persuasive purposes. Moreover, as you will in all the other principle modules, you’ll install what you’ve learned into your personal Action Plan. This means you can put those lessons into practice and get results right away.

  • 6- Unity

    Dr. Cialdini uncovered this Principle of Persuasion relatively recently, and added it to the expanded edition of 'Influence' in 2021. So, after completing this sixth module, you’ll be a part of the elite of influence that understands and applies this principle by harnessing the feeling of “we-ness” which will lead to assent from others. Speaking of unity…

  • 7- Social Proof

    Professionals in the online world often say that the social proof principle is their most productive. In this module, you’ll learn how to leverage its force both online and offline. And again, you’ll walk away knowing effective activators and amplifiers, and how to avoid common social proof mistakes that even major brands often make. But not you, ever again!

  • 8- Authority

    The authority principle is another booster of success. In the eighth module, you’ll learn the science behind it and how to apply it efficiently, effectively, and ethically. We promise the official Cialdini certificate will significantly add to your authority. You’ll want to display it on your office wall, on your desk, or in the background of your online meetings. Why? This module provides the evidence.

  • 9- Consistency

    People want to be—and to be seen—as consistent with their existing commitments. In this ninth module, you’ll find out what activates and amplifies this drive. You’ll also learn how to incorporate it smoothly into your everyday persuasive appeals.

  • 10- Scarcity

    10- Scarcity: Leverage the principle of scarcity and FOMO to drive unprecedented results, understanding the immense potential of influence.

Get Accredited, Boost Your Linkedin & Authority

After passing the exams, you become a member of the Elite of Influence. Your certificate, signed by Dr. Robert Cialdini and Leopold Ajami, will be an invaluable and long-standing confirmation of your expertise in the science and application of ethical persuasion.
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What learners like you say

5 star rating

Persuading people has never been more fun!

Paramie Jayakody

Leopold delivers a very persuasive case for persuasion, and that alone is enough for anyone to sit up and pay attention. I loved how his breakdowns of the th...

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Leopold delivers a very persuasive case for persuasion, and that alone is enough for anyone to sit up and pay attention. I loved how his breakdowns of the theories made the art of persuasion easy for anyone to understand, and I truly appreciate his care of ethics and how he demarcates ethical persuasion from manipulation. His hands on guidance and discussion of practical examples really helped drive the point home.

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5 star rating

Excellent program!

Rafael Mendonça

It was a great opportunity to attend the Ethical Persuasion Program with Leopold Ajami and learn more about the tools and mechanisms of persuasion. Thanks!

It was a great opportunity to attend the Ethical Persuasion Program with Leopold Ajami and learn more about the tools and mechanisms of persuasion. Thanks!

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5 star rating

The best training of the decade

Karim Pakodtogo

Ethical Persuasion is the best training one must have to be the best asset in their activities. After this training, one has all the strategies to be a winne...

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Ethical Persuasion is the best training one must have to be the best asset in their activities. After this training, one has all the strategies to be a winner in whatever he/ she does. It is the best personal and professional training of the decade. I wholeheartedly thank you Leopold

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5 star rating

The magic of the leader

MIZERO Kevin

The Ethical Persuasion program is a program that plays a guiding role for all other programs. Persuasion techniques are tools and techniques that lead us to ...

Read More

The Ethical Persuasion program is a program that plays a guiding role for all other programs. Persuasion techniques are tools and techniques that lead us to achieve absolute victory in any situation that a leader of today's world may encounter. When recruiting people to your vision, present your vision, manage team and human resources efficiently, have financial partnerships, and keep them for a long time... You need this persuasion program.

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Explore Leopold's Articles and Frameworks

You will find insights and tools you can immediately apply to amplify your communication.

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