Ethical Persuasion Certification Program:
Finally, A Scientific Proven Way to Lead With Confidence, Inspire Action, and Drive Results—Without Feeling Manipulative.
If you’ve ever felt ignored, faced resistance, or missed critical opportunities because your ideas didn’t land, this is your moment. Ethical Persuasion is your path to gaining trust, inspiring action, and hearing “YES” more often—while staying true to your values.
With great enthusiasm, I provide this recommendation to highlight Mr. Ajami’s expertise in the science of persuasion and its ethical application. Leopold is a highly valued coach, trainer, founding member, and official partner of the Cialdini Institute.
If you’re like most ambitious professionals, you’ve faced these common roadblocks:
Your ideas are ignored, and you leave meetings frustrated.
Resistance from teams or clients slows your progress.
High-stakes opportunities slip away because decisions aren’t aligned.
You’re unsure how to influence without feeling manipulative.
You feel stuck. The world is evolving, and traditional leadership tactics aren’t cutting it anymore.
You believe you and your ideas deserve to win, but you lack the power to influence.
Leopold Ajami train, consults and coaches leaders to build their influence through Ethical Persuasion, Public Speaking and Thought Leadership.
Top executives, global companies, and governmental entities trust Leopold's work.
As an international speaker, he has touched lives and inspired thousands of audiences to design a voice of influence.
You'll learn directly from the source and receive an exclusive, personalized guidance from a Certified Influence Coach and Consultant.
Self-paced online learning with Dr. Cialdini
6 Coaching Sessions with Leopold Ajami on your particular influence challenge.
Be part of a Mastermind Influence Community and get a chance to meet Dr. Cialdini for Q&A
365 days full course access.
Insider knowledge on the Principles of Persuasion which are not available anywhere else
Gain The Only Official Certificate Signed by Dr. Robert Cialdini & Leopold Ajami.
Master the Process of Ethical Influence for Life!
Discover what you've been missing:
Research from LinkedIn shows that persuasion is one of the top 5 in-demand power skills in today’s professional workplace. You will discover the seven Principles of Persuasion which will help you achieve better results. But you’ll be even more successful if you apply them according to the science-based processes that you’ll find in this second module. Perhaps even more importantly, you’ll learn how to apply them in an ethical way.
Before taking a deep dive into the Principles of Persuasion, we’ll address the contrast phenomenon. In this module, you’ll learn all about the power of contrast and the best ways to use it as an amplifier for each of the seven Principles of Persuasion. Consider it a small gift to you as a future member of the elite of influence…
In the fourth module, you’ll gain a thorough understanding of the science behind the principle of reciprocity and its practical applications. You’ll encounter the "hidden gems" of the world of influence: the activators and amplifiers that engage and boost the Principles of Persuasion. You’ll learn how to master them not only for reciprocity in this module but also for the other principles in the following modules, giving you a unique competitive advantage over those who haven’t enrolled in this program.
You’ll like this fifth module on liking! You’ll learn how to use the commonly recognized principle of liking in novel and nuanced ways for negotiation and other persuasive purposes. Moreover, as you will in all the other principle modules, you’ll install what you’ve learned into your personal Action Plan. This means you can put those lessons into practice and get results right away.
Dr. Cialdini uncovered this Principle of Persuasion relatively recently, and added it to the expanded edition of 'Influence' in 2021. So, after completing this sixth module, you’ll be a part of the elite of influence that understands and applies this principle by harnessing the feeling of “we-ness” which will lead to assent from others. Speaking of unity…
Professionals in the online world often say that the social proof principle is their most productive. In this module, you’ll learn how to leverage its force both online and offline. And again, you’ll walk away knowing effective activators and amplifiers, and how to avoid common social proof mistakes that even major brands often make. But not you, ever again!
The authority principle is another booster of success. In the eighth module, you’ll learn the science behind it and how to apply it efficiently, effectively, and ethically. We promise the official Cialdini certificate will significantly add to your authority. You’ll want to display it on your office wall, on your desk, or in the background of your online meetings. Why? This module provides the evidence.
People want to be—and to be seen—as consistent with their existing commitments. In this ninth module, you’ll find out what activates and amplifies this drive. You’ll also learn how to incorporate it smoothly into your everyday persuasive appeals.
10- Scarcity: Leverage the principle of scarcity and FOMO to drive unprecedented results, understanding the immense potential of influence.
Leopold delivers a very persuasive case for persuasion, and that alone is enough for anyone to sit up and pay attention. I loved how his breakdowns of the th...
Read MoreLeopold delivers a very persuasive case for persuasion, and that alone is enough for anyone to sit up and pay attention. I loved how his breakdowns of the theories made the art of persuasion easy for anyone to understand, and I truly appreciate his care of ethics and how he demarcates ethical persuasion from manipulation. His hands on guidance and discussion of practical examples really helped drive the point home.
Read LessIt was a great opportunity to attend the Ethical Persuasion Program with Leopold Ajami and learn more about the tools and mechanisms of persuasion. Thanks!
It was a great opportunity to attend the Ethical Persuasion Program with Leopold Ajami and learn more about the tools and mechanisms of persuasion. Thanks!
Read LessEthical Persuasion is the best training one must have to be the best asset in their activities. After this training, one has all the strategies to be a winne...
Read MoreEthical Persuasion is the best training one must have to be the best asset in their activities. After this training, one has all the strategies to be a winner in whatever he/ she does. It is the best personal and professional training of the decade. I wholeheartedly thank you Leopold
Read LessThe Ethical Persuasion program is a program that plays a guiding role for all other programs. Persuasion techniques are tools and techniques that lead us to ...
Read MoreThe Ethical Persuasion program is a program that plays a guiding role for all other programs. Persuasion techniques are tools and techniques that lead us to achieve absolute victory in any situation that a leader of today's world may encounter. When recruiting people to your vision, present your vision, manage team and human resources efficiently, have financial partnerships, and keep them for a long time... You need this persuasion program.
Read LessYou will find insights and tools you can immediately apply to amplify your communication.